Almost all Americans who watch streaming videos on their TVs are watching YouTube. OTT stands for “Over-the-top” and it refers to streaming services watched on a TV. These last two YouTube user statistics combined show that YouTube has deep reach across every age category in the United States. This is also in stark contrast to the other social networks, most which require a minimum age of 13. parents of children 11 and under say their kids watch YouTubeĪnd 53% of those parents say their child watches videos on YouTube at least once a day. This is a very different pattern from other social platforms, where use drops off sharply in the older age groups. 73% of Americans aged 36 to 45 use YouTube, along with 70% of those aged 46 to 55 and 67% of those 56 and older. YouTube is most popular with users 35 and under, but only slightly. YouTube watchers will increase to 228.1 million by 2024, up from 214.9 million in 2020. And it’s almost twice as much as the next runner-up, Instagram (40%).Īccording to Pew Research, YouTube is the most popular online platform in America.ĮMarketer predicts the number of U.S.
That’s more than Facebook (which reaches 68% of American adults). That’s not quite as large an audience as Facebook’s 2.74 billion monthly active users.īut keep in mind that it’s possible to watch YouTube content without ever creating an account, so the “logged-in monthly users” number likely underreports the actual number of people watching YouTube content each month. YouTube has more than 2 billion logged-in monthly users
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